MW : Goldman adds Google to its conviction buy list
At last check, shares of Google (GOOG 458.27, +14.30, +3.22%) were up 3% at $457.50 Thursday morning.
Goldman Sachs analyst James Mitchell set a 6-month target price of $560 for the Mountain View, Calif.-based company.
"We expect structurally more search spending in Europe and increased display share, plus 'usual suspects' of seasonality and easing comparisons, to drive revenue re-acceleration and a stock re-rating over 6-12 months," Mitchell wrote Wednesday in a note.
Mitchell said Google should get a boost from "cyclical recovery" for the company's search revenue in the United Kingdom and the U.S.
He also said he sees several factors -- "improved monetization at YouTube, further integration of DoubleClick, advertisers seeking performance-driven results, and distraction at Yahoo (YHOO 14.80, +0.01, +0.07%) " -- boosting the company's display revenue.
"We estimate Google's display revenue could grow 40% year-over-year in 2010 and add 2 points to overall revenue growth," he wrote.