Total identifiable gold demand for the third quarter 2009 reached 800.3 tonnes or US$24.7 billion in dollar terms, up 15% from the second quarter, as gold’s long-term store of value and wealth preservation qualities continued to attract investors and consumers. Jewelry and investment demand in non-western markets rebounded from the very low levels seen in the first quarter, while industrial demand started to recover in response to an improvement in economic conditions.