Retailer Pure Gold Jewellers has seen an increase of 30 per cent in sales this year, which the company attributed to the opening of new stores in GCC and India, the introduction of a variety of new offerings.
"We have witnessed a remarkable increase in sales this year and we are on track for further growth in 2011," said chairman Firoz G Merchant.
"This year we opened 16 stores in India, five in the UAE and two in Kuwait. Our total number of retail outlets now stands at 85 of which 69 are in the GCC countries and the rest in India where we plan to open 200 stores over the next five years," he added.
In Bahrain, Pure Gold Jewellers has four outlets.
"There is a marked increase in diamond jewellery sales compared to gold, though the yellow metal has retained its value as a safe investment," he said.
"We have introduced a variety of diamond jewellery collections especially solitaires to meet the increased demand and this has worked well," he added.
Merchant said he expects it to be a better year for the GCC retail sector.
He said the market will continue to be competitive and retailers taking a proactive approach to customer service will take the lead.
"Customers have continued to be price-conscious this year and we have taken care to introduce a host of new collections that are fashionable yet affordable," he said.
"They are also more interested in and aware of diamond jewellery," he added. – TradeArabia News Service
